What are college essays about
Wednesday, August 26, 2020
International Production and Multinational Enterprise
Question: Examine about the International Production and Multinational Enterprise. Answer: Presentation: Methodology has been confused as a dream or statement of purpose, objectives, vital dangers by numerous associations. Technique is commonly expected in the basic exercises of an association and consequently a necessity of far reaching comprehension of procedure in business the board. The arrangement of a technique is essential for improvement of promising open doors for the association. System of an association gives an away from of the business sectors where the association works, remarkable incentive gave by the organization, assets and capacities just as variables for supporting its offer (Beamish, 2013). In this way food in worldwide markets has prompted introduction towards a few productive techniques, for example, the AAA system. The utilization of the AAA structure is to a great extent worried about the improvement of a promising offer in a worldwide market and continuing it. Key heading towards worldwide worth creation as indicated by the AAA system depends on the components of adjustment, conglomeration and exchange. The three distinct methodologies could be considered as essential parts of procedures for worldwide worth creation. An insignificant worldwide technique would not be adequate to address the necessities in the area of business (Buckley, Burton Mirza, 2016). The adjustment approach includes unmistakable techniques to make an incentive in a worldwide market. Collection approach includes gaining by the economies of scale and degree which is executed regularly utilizing the CAGE structure which depends on social, managerial and monetary total for encouraging worth creation. The methodology of conglomeration is portrayed by restricted effect on nearby responsiveness and could be set up as indicated by geographic and non-geographic settings. Exchange approach depends on the contrasts among districts and uses the idea of buying at lower costs in a particular market and selling at more significant expenses in another market. The CAGE system additio nally applies to Arbitrage approach and subsequently utilizing social, geographic, monetary and managerial abilities for getting an incentive in outside business sectors (Casson, 2013). Use of Ideas The investigation of AAA structure could be applied to the instance of McDonalds which accepted the adjustment way to deal with enter the Indian market. The food of the companys incentive in the sub-landmass was essentially determined by its relationship with nearby business people and presentation of assortment in its items as indicated by the inclinations of the neighborhood clients. Moreover, it was seen that the organization accepted plan adjustment and along these lines McDonalds had the option to diminish the intricacy of gracefully chain the executives. The organization was using the neighborhood flexibly chain for assembling items and thus significant decrease in the expenses of shipping crude materials to the subcontinent was watched. The case of Tesla Motors can be considered for use of the adjustment approach for worldwide worth creation (Dunning, 2012). The companys activities to construct half and half electric vehicles ought to be supplemented with center around explici t markets and client portions. The focal point of the association on explicit client portions which would buy the results of Tesla Motors. The use of center methodology of adjustment for Tesla Motors ought to be coordinated towards nations which favor condition benevolent activities, for example, the half breed electric vehicles gave by the organization (Driffield, Jones Crotty, 2013). Business Mode Innovation Plan of action of an endeavor fills in as the most encouraging asset for the organization to acknowledge improvement and development. The plan of action could be considered as a layout of the methodology followed by an association and by and large alludes to four unmistakable segments, for example, incentive, esteem chain foundation, and worldwide administration model and market cooperation. It has likewise been seen that organizations ought to experience advancement in plan of action creation (Driffield, Jones Crotty, 2013). The fear of the jobs of qualities disciplines and the marker authority in the execution of a plan of action for worldwide procedure is basic. The presentation of conceivable deductions, for example, flexibly chain the board from esteem chain foundation, worldwide administration from the model, is degree for worldwide marking because of market investment and offer as development. Offer of a business represents the essential part of a plan of action. The incentive can be characterized as the companys offer to the clients and bundle of items and administrations close by a total scope of immaterial and substantial advantages gave by an organization to its clients. Market cooperation part of plan of action is dictated by the associations inclinations for explicit markets and client portions, advancement and commercial of incentive just as appropriation techniques (Forsgren Johanson, 2014). Market cooperation is an impressive effect on the distinguishing proof of explicit clients, scope for brand affiliation and connection among business and clients. The worth chain framework delineated in the plan of action of an association alludes to the relationship of the organization with member and accomplice arranges just as applicable assets and abilities required to address the objective markets and bolster the incentive of the items (Wild, Wild Han, 2014). The worth chain foundation is additionally worried about the association of the supporting syste ms and assets and abilities of the association to make a productive open door for esteem creation in the objective market (Jenkins, 2013) s. Worldwide administration model alludes to the methodology followed by an association in its worldwide activities and the essential groupings of worldwide administration model could be checked in the worldwide item divisions and geological organizing of the association. The worth order followed by a business association is reliant on the worth control and worth creation procedure. The regularly received worth trains by associations in their plans of action allude to operational greatness, client closeness and item administration (Verbeke, 2013). Use of Ideas The case of Intel can be practical seen as a usage of successful plan of action for worldwide worth creation. Intel has continued its incentive for clients as practical figuring chips and microchips and it characterizes the reconciliation of item initiative worth order in the plan of action. Intel has consistently set benchmarks in the business of registering with the presentation of items standout in preparing execution than the prior processor structures (Sinkovics et al., 2014). The significant accentuation on innovativeness, speed and cause of inventive arrangements is the key trait of item initiative which ponders the offer of Intel. The instance of British Airways can be considered for the acknowledgment of a plan of action for worldwide worth creation (Kelley Shenkar, 2013). The organization could accept the worth control of operational greatness through improving proficiency and cost in it offers. The current worth chain foundation for British Airways would give suitable chan ces to understand extra worries of wellbeing of travelers and team individuals just as directing business procedures, for example, publicizing, appointments and confirmation strategies. These impromptu creations in the plan of action of the association could encourage suitable chances to continue the serious worldwide market (Sinkovics et al., 2014). References Beamish, P., 2013.Multinational Joint Ventures in Developing Countries (RLE International Business). Routledge. Buckley, P.J., Burton, F. also, Mirza, H. eds., 2016.The methodology and association of universal business. Springer. Casson, M. ed., 2013.The Growth of International Business (RLE International Business). Routledge. Dunning, J.H., 2012.International Production and the Multinational Enterprise (RLE International Business). Routledge. Dunning, J.H., 2013.Multinationals, Technology Competitiveness (RLE International Business)(Vol. 13). Routledge. Driffield, N., Jones, C. also, Crotty, J., 2013. Global business research and dangerous speculations, an investigation of FDI in strife zones.International Business Review,22(1), pp.140-155. Enderwick, P. ed., 2013.Multinational Service Firms (RLE International Business). Routledge. Forsgren, M. what's more, Johanson, J., 2014.Managing systems in universal business. Routledge. Jenkins, R., 2013.Transnational Corporations and Uneven Development (RLE International Business): The Internationalization of Capital and the Third World. Routledge. Kelley, L. what's more, Shenkar, O., 2013.International business in China. Routledge. Sinkovics, R.R., Yamin, M., Nadvi, K. what's more, Zhang, Y., 2014. Rising forces from developing markets? The changing essence of worldwide business.0969-5931,23(4), pp.675-679. Taylor, M. what's more, Thrift, N., 2013.Multinationals and the Restructuring of the World Economy (RLE International Business): The Geography of the Multinationals(Vol. 2). Routledge. Verbeke, A., 2013.International business system. Cambridge University Press. Wild, J., Wild, K.L. what's more, Han, J.C., 2014.International business. Pearson Education Limited.
Saturday, August 22, 2020
Ways to Improve Group Productivity within a hospital or medical Research Paper
Approaches to Improve Group Productivity inside a clinic or clinical office - Research Paper Example In breaking down this issues, this paper centers around the branch of admissions,the division of advertising, the branch of social work, and the branch of clinical records which are found in a medical clinic association. This paper gives a clarification on the effect of the issues viable, and recognizes the approaches which directors inside the emergency clinic set up need to establish for motivations behind guaranteeing productivity in meeting the objectives of the medical clinic association. This is in such a case that directors don't create answers for the issues the association faces, odds are high that the medical clinic may neglect to give better human services administrations to its clients. This paper contains proposals ofthe best preparing program that could upgrade bunch profitability. Lorenzi (2004) signifies that preparation is a strategy for constant evaluation, since the clinical staff gets significant abilities that are fundamental to serve the present social insurance needs of the associations clients. This paper has a determination, and it is a synopsis of the primary concerns tended to in it. One of the issues confronting bunch profitability inside the medical clinic set up is the contention that exude from absence of an away from on the job of individuals inside a synergistic gathering. For example, inside the affirmations division of the clinic, there is a gathering that facilitates the confirmation of patients, another gathering readies their affirmation, while another gathering masterminds any booking of a patients affirmation. These are devise jobs inside the affirmation departmentand as a result of an away from on the job of individuals who are in this unit, a contention of jobs radiate. For example, the gathering that facilitates the affirmation of patients is going by a group chief; it is this individual who doles out obligations, contingent upon the current condition. A circumstance emerges when such an individual didn't report for wo rk due to individual or authority issues. Individuals from the gathering will be befuddled in light of the fact that no one will allocate them obligations, prompting every one of them completing assignments that were not implied for them. This in this manner prompts an ascent of contention of jobs, and its outcome is wastefulness in meeting the targets of the affirmations office (Lorenzi, 2005). To enhance this issue, it is significant for the association to build up an arrangement that will manage in relegating jobs to the different individuals from its staff. To viably execute this approach, the association must make an office, whose principle duty is to screen the exhibition of workers corresponding to their particular assignments, and how they contribute in meeting the targets of the association. Another serious issue that emerged from the exploration is absence of a powerful correspondence capacity among the different individuals from various gatherings inside the emergency cli nic association. This issue can influence all the branches of the association, which incorporates the confirmations office, the advertising division, the clinical records office, the support and building office and the branch of social work. This is on the grounds that correspondence is the key that drives the development of any division of an association. For example, the obligations of the branch of advertising are to take care of the issues of out and in patients. In the event that the office needs modernized correspondence devices, for example, PCs, they will be not able to adequately offer this support of their clients (Kongstvedt, 1997).The motivation to this contention is a result of the modernization of the correspondence
Thursday, August 20, 2020
Know Money, Win Money! Episode One Credit
Know Money, Win Money! Episode One Credit Know Money, Win Money! Episode One: Credit Know Money, Win Money! Episode One: CreditWe here at the OppLoans Financial Sense Blog want to make sure you have more money in your pockets by any means necessary. Normally that means giving you advice about saving money, but starting today, it also means running around on the street and asking you (or people like you) questions about money, and then giving you money if you get them right.Itâs called Know Money, Win Money, and itâs our hot new game show. The first episode is all about credit, and you can check it out right here:The first question we asked was pretty simple: Whatâs the definition of a credit score?Even though most people have some sense of why their credit score is important, they may not totally realize what it is. Simply put, itâs a measure of your âcredit-worthiness,â or how good you are at taking on debt and paying it back. Your credit score determines what kind of interest rate youâll get on your loans, or if you can qualify for a loan at all.Our n ext question asked was what would be considered a âgood credit score.â If youâre wondering, itâs 680 to 719. Anything more than that and youâre golden but anything less than that well, your interest rates arenât going to be so hot. Or theyâll be too hot. The point is youâll have high interest rates. Finally, Most people are aware of the FICO company that creates the most common type of credit score. But we wondered if people knew what the companys name actually stands for? For the most part, they did not. And we canât blame them. Few people do! If youâre wondering, it stands for Fair, Isaac, and Company.So we got to give away money, and teach people about credit. Hopefully next time weâll run into you!What financial topics would you like us to cover in future episodes of Know Money, Win Money? Let us know! You can email us by clicking here or you can find us on Twitter at @OppLoans.
Sunday, May 24, 2020
Descriptive Essay - Original Writing - 1187 Words
Rainbow Dash glanced down at her saddlebag, letting a monotonous sigh as she looked over the bunch of rolled up maps poking out from the sack. With a look of profound determination, she lifted her hoof and knocked on the door. ââ¬Å"This is a public library, ya know. Thereââ¬â¢s no need to knock,â⬠Twilight said from inside. ââ¬Å"Ahaâ⬠¦hehe, rightâ⬠¦Ã¢â¬ Rainbow pushed through the Golden Oak Libraryââ¬â¢s front door and made her way over toward Twilightââ¬â¢s desk, then placed her saddlebag on it. ââ¬Å"What s this about, Dash?â⬠Twilight asked, placing a hoof to her chin, her curiosity at its peak. ââ¬Å"Why did you bring a whole bunch of maps?â⬠ââ¬Å"I, uhâ⬠¦Ã¢â¬ Rainbow scratched the back of her mane and looked off to one side. I shoulda prepared for this.... ââ¬Å"You all right there, Rainbow Dash? You seemâ⬠¦off and youââ¬â¢re acting weird,â⬠Twilight said. ââ¬Å"Yeah, yeah. I actually just wanted to ask you something.â⬠Rainbow slid the bag out of her reach and grabbed the rolled-up scrolls with her teeth, setting them down. She was unrolling them on the desk, unfurling and ridding their creases. ââ¬Å"What the heck is this?â⬠Twilight looked genuinely confused. ââ¬Å"Uhâ⬠¦what exactly do you mean?â⬠Rainbow was aimlessly flailing her hooves around, while hovering lowly in the air. ââ¬Å"Are you blind, woman?â⬠ââ¬Å"Oh, donââ¬â¢t patronize me. What in Celestiaââ¬â¢s green Earth are you talking about?â⬠Rainbow clapped. ââ¬Å"Yes! Earth! Why the hell is the Earth flat?â⬠Twilight flinched, and it looked like she was going to have a heart attack or seizure, orShow MoreRelatedDescriptive Essay - Original Writing1110 Words à |à 5 PagesI donââ¬â¢t know how I got to where I am, but Iââ¬â¢m here now, and I have to win if I want to live. I am in a game, and in order to live, I have to escape. Thatââ¬â¢s the thing, though: I donââ¬â¢t know how to escape. I was running for my life around this old house that looked like it came straight out of a horror movie. I doubled over and held my head in pain as I saw the static, which meant it was coming. I was being chased by what looked like a person but in no way acted like one. Just as it was about to appearRead MoreDescriptive Essay - Original Writing1102 Words à |à 5 PagesIt is on days like this when we stop to think about our life. Small drops of rain begin to dapple the cobblestone pavement as people whip out their umbrellas for cover. I continue sauntering down the busy street, relishing the feeling of a light shower. Moving with the mass of pedestrians, I stop at a crosswalk where I wait for the stoplight to turn green. A flower shop employee across the street scurries to bring in the numerous bouquets and close the doors as rain starts rolling down the displayRead MoreDescriptive Essay - Original Writing914 Words à |à 4 PagesDreamy I thought. Standing on the corner is a young guy with a smile. I see him here almost every day, so I linger for a while. He tells me his name, and I tell him mine. I m Ester, what s your name? I enquired. My names David .,He replied. We end up talking for a while and I asked him if he had ever left this city. He tells me of all these stories of the places where he s been, the distant lakes and mountains, and in valleys oh so green. I can see it in his eyes, he really has beenRead MoreDescriptive Essay - Original Writing974 Words à |à 4 Pages I was used to moving round, having a mother who liked to travel more than making roots was something I had gotten used to. Still, I had never gotten used to the loneliness of an empty house when she was out exploring, or the feeling of leaving behind someone who could have meant something to me. Our most recent move was Oregon. It was pretty, and I didnââ¬â¢t mind it, but it was much different than Florida. Not only was it opposite sides of the country, it felt as if it were opposite worlds. InRead MoreDescriptive Essay - Original Writing1012 Words à |à 5 Pageshave plenty of time in the next month to think about my feeling in regards to Kendrick. I needed to finish up the article and get it off to my editor. I should be able to get it done by tonight and send an email in the morning. I was thinking of writing my next article about the sea life around the Scottish coast. Since our salmon dinner last evening I thought I would do a piece about the commercial salmon farming that began in Scotland in 1969. In 2002 over 145,000 metric tons of farmed AtlanticRead MoreDescriptive Essay - Original Writing1561 Words à |à 7 PagesThereââ¬â¢s something I need to say and what follows may not be something that youââ¬â¢d expect, it wonââ¬â¢t be heartening or uplifting. If you remember today, I told you about going somewhere I wanted to go toâ⬠¦ Iââ¬â¢m not sure if you believed and accepted what I now confess as untrue; it is partly. I needed to pull away emo tionallyâ⬠¦ from you. You must have had fathomed that some degree of formality had seeped between us. Born of habit, formulaic greetings had become a routine. You presume that Iââ¬â¢m a close friendRead MoreDescriptive Essay - Original Writing1387 Words à |à 6 PagesI was wearing a beautiful blue dress with sapphire gems all around the chest area as I entered the ball with Ciel and Sebastian. I took a good look around here, the hallway was lined with gold. There was a servant ready to escort us to the ball room. Hello, come this way. He said, walking forward. Wow, this place is so fancy! I exclaimed, looking around. It s fake gold. Ciel bluntly replied, bringing my hopes down. I sighed. Ciel sounded like he wasn t in a very good mood. Ciel, lightenRead MoreDescriptive Essay - Original Writing1287 Words à |à 6 Pages In the morning, Caireann woke me up. She stood above my bed, shaking my shoulder. I opened my eyes, looking at her. Then I looked across the room to her empty bed. Andy s empty bed sat in the corner. I swallowed, climbing out of bed. Sleep well? Caireann asked me, starting out the door. Yeah, I said, going over to our small dresser. I had the bottom two drawers. Andy had the middle two, and Caireann had the top. I pulled open the drawers, pulling on a colorful tank top and a grayRead MoreDescriptive Essay - Original Writing1345 Words à |à 6 PagesLater that night, I was behind the wheel of my G-Wagon with Melissa in the passenger seat. She didnââ¬â¢t feel like driving since she was on the road all day and I understood so I didnââ¬â¢t mind when she asked me to. I had been tight-lipped. She kept eyeballing me as if she detected that something was bothering me but I just kept singing to my India Arie as if I was carefree. ââ¬Å"So are you going to tell me whatââ¬â¢s going on or noâ⬠Melissa said disrupting my own personal concert. I stopped singing and tookRead MoreDescriptive Essay - Original Writing1085 Words à |à 5 PagesI WAS SITTING IN a taxi, wondering if I had overdressed for the evening, when I looked out the window and saw Mom rooting through a Dumpster. It was just after dark. A blustery March wind whipped the steam coming out of the manholes, and people hurried along the sidewalks with their collars turned up. I was stuck in traffic two blocks from the party where I was heading. Mom stood fifteen feet away. She had tied rags around her shoulders to keep out the spring chill and was picking through the trash
Wednesday, May 13, 2020
To What Extent Did Alexander Ii Deserve His Title of the...
Does Alexander II truly deserve the title of liberator? To liberate is to set free (a group or individual) from legal, social or political restrictions. There is evidence to suggest that he disliked serfdom. Even his father, Nicholas I, believed that serfdom was an ââ¬Å"evil palpable to all,â⬠and Alexander II was certainly even more liberally educated than his father. His arguably most fundamental reform was the emancipation of serfdom in 1861. As he said, ââ¬Å"It is best to abolish serfdom from above than to wait until it abolishes itself from belowâ⬠. This quote demonstrates his realization that reform was needed. Many saw serfdom as Russias biggest handicap in development into a new modern era, to be the equal of other European powers. Thereâ⬠¦show more contentâ⬠¦Milyutinââ¬â¢s reforms made the army more civilized and efficient-the army was made to be more accommodating for the soldiers with the army methods being made more humane. This meant that training was made more relaxed and corporal punishment was banned. Shorter services meant that the army was no longer seen as a prison life sentence. The success of the reform was due to the efforts of Dmitri Milyutin, not Alexander II, but overall successful nonetheless. Furthermore, the success of the reform was not measured in the number of victories in battle, but the way in whic h it introduced a sense of professionalism and discipline in soldiers. This gave birth to modern military strategies and more effective combat tactics. In 1864, Alexander introduced a modern western-style judicial system based on the French system that was aimed to be ââ¬Å"equal to all our subjects.â⬠The salaries of judges were also increased, making them less likely to accept bribes, thus decreasing corruption. Further reforms included the opening of courts to the public, which drastically increased freedom of expression and opportunities of careers in law. As historian Hugh Seton-Watson argues, ââ¬Å"the court-room was the one place in Russia where real freedom of speech prevailed.â⬠However, the success of these reforms can be questioned as the police of the Third Section could arrest people on demand and political and military cases were soon
Wednesday, May 6, 2020
Social Perception, and Attribution, and Individual Decision Making Free Essays
Social Perception, and Attribution, and Individual Decision Making Perception is the process of receiving information about and making sense of world around us. It involves deciding which information notice, how to categorize this information and how to interpret it within the framework of existing knowledge. Another definition of perception is ââ¬Å"A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environmentâ⬠. We will write a custom essay sample on Social Perception, and Attribution, and Individual Decision Making or any similar topic only for you Order Now We can summarize the perception with this sentence ââ¬Å"We donââ¬â¢t see the things as they are, we see things as we areâ⬠. Why is perception important in the study of Organizational Behaviour? Simply because peopleââ¬â¢s behaviour is based on their perception of what reality is, not on reality itself. Virtually all management activities rely on perception. In appraising performance, managers use their perceptions of an employeeââ¬â¢s behaviour as a basis for evaluation. Factors that influence perception are categorized to three groups; 1)Factors in the perceiver: Attitudes, Motives, Interests, Experience, Expectations 2)Factors in the situation: Time, Work Setting, Social Setting 3)Factors in the target: Novelty, Motion, Sounds, Size, Background, Proximity, Similarity Shortcuts used in judging others; )Selective Perception: a characteristic that make someone stand out in our mind will increase the probability that it will be perceived 2)Halo Effect: drawing a general impression based on a single characteristic 3)Contrast Effects: our reaction is influenced by others we have recently encountered 4)Projection: the tendency to attribute our own characteristics to other people 5)Stereotyping: judging someone on the basis of our perception of the group to which they belong Attribution in Organizations Attribution simply refers to how a person explains the cause of anotherââ¬â¢s or his or her own behaviour. Attribution thus is the most relevant application of perception concepts of organizational behaviour-the issue of person perception. The attributions or inferred causes we provide for behaviour have important implications in organizations. In explaining the causes of employee performance, good or bad, we are asked to explain the behaviour that was the basis for the performance. Attribution Theory suggests that when we observe an individualââ¬â¢s behaviour, we attempt to determine whether it was internally or externally caused: Internally; believed to be under the personal control of the individual Externally; resulting from outside causes. Determinants of Attribution Distinctiveness; whether an individual displays different behaviors in different situations. Consensus; if everyone who faces a similar situation responds in the same way. Consistency; does the person respond the same way over time. Individual Decision Making Individuals in organizations make decisions. That is, they make choices from among two or more alternatives. Decision-making is almost universally defined as choosing between alternatives. Decision-making is a critical activity in the lives of managers. The decisions a manager faces can range from very simple, routine matters for which the manager has an established decision rule(programmed decisions) to new and complex decisions that require creative solutions(non-programmed decisions). Decision-Making Process Managers have to make decisions whether they are simple or extremely complex. Making a good decision is a difficult exercise. It is the product of deliberation, evaluation and thought. To make good decisions, managers should invariably follow a sequential set of steps. 1)recognize the problem and need for a decision 2)identify the objective of the decision 3)gather and evaluate data and diagnose the situation 4)list and evaluate alternatives 5)select the best course of action 6)implement the decision 7)gather feedback 8)follow up How to cite Social Perception, and Attribution, and Individual Decision Making, Essay examples
Tuesday, May 5, 2020
Making Planned Giving Work For You Essay Example For Students
Making Planned Giving Work For You Essay Making Planned Giving Work For YouPlanned giving strategy tips for every organizationLawrence Henze,J.D.,Managing Director,Blackbaud AnalyticsGolden Age of Philanthropy Americans will transfer at least $41 trillion between 1998-2052,according to a study 1 by theSocial Welfare Research Institute at Boston College.At least $6 trillion of that funding will bebequests to charity,according to authors Paul Schervish and John Havens,who wrote that agolden age of philanthropy is dawning.With so many philanthropic dollars up for grabs,nonpro #64257;ts need to position themselves tocapture a share of the wealth.Research from the National Committee on Planned Giving 2 showsthat although 42 percent of Americans have wills,only about nine percent have included charities. But once charities are included,they stay:97 percent said they had not revoked a charitableprovision.An additional 14 percent of those surveyed said they had considered including acharitable bequest in their wills even though no nonpro #64257;t has asked them to do so.This leavesa largely untapped market. About Planned GivingPlanned giving,once called deferred giving,refers to any charitable gift that requires morethought and planning to execute than the average donation.Planned giving has traditionally beende #64257;ned as the gift that an individual makes near the end of his or her lifetime.There are manykinds of planned gifts,from simple bequests in a will or an estate plan,to annuities,charitableremainder trusts,charitable lead trusts,pooled income,life insurance and life estates. Nonpro #64257;ts often have trouble securing planned gifts.Why?The answer generally boils down tofour basic factors:targeting the wrong prospects,sending the wrong appeal,asking too late andsoliciting planned gift prospects for major gifts instead so the organization can get the moneymore quickly. Many charities assume that their major gift donors will be their best prospects for planned gifts. When these solicitations fail,organizations are left with the impression that planned giving isjust not right for them.Other organizations send broad-based planned giving mailings to olderWhite PaperExecutive SummaryDeveloping a successful planned giving program can be a complex undertaking.But it is one that is well worth the trouble. Extensive research has shown that planned giving is about lifestyles and loyalty,not wealth.Many organizations still think theyhave to #64257;nd the millionaires in their database to secure planned gifts.The truth:everyone in your annual fund program hasthe potential to be a planned giver.This means you have more control over the process than you think.Equipped with solidinformation and the right marketing strategy,your organization can build a successful planned giving program. Making Planned Giving Work for You1ContentsGolden Age of Philanthropy 1About Planned Giving .1What Makes a Planned Gift Donor 2Using Research to IdentifyYour Best Prospects ..3Using Marketing to Reach Out toYour Best Prospects ..4Conclusion 5Appendix A:Types of Planned Gifts ..61 Millionaires and the Millennium:NewEstimates of the Forthcoming Wealth Transferand the Prospects for a Golden Age ofPhilanthropy ,by Paul G.Schervish and JohnJ.Havens.Social Welfare Research Institute,Boston College,Boston,MA,October 1999. 2 Planned Giving in the United States 2000:A Survey of Donors .National Committee onPlanned Giving.
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